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Social marketing is the use of commercial marketing principles and techniques to improve the welfare of people and the physical, social and economic environment in which they live. It is a carefully planned, long-term approach to changing human behavior.
Perhaps you need a smarter way to manage multiple profiles and networks? Or maybe you need to improve team collaboration? Whatever your situation, managing social media requires the right strategy and the right tools. And while there are thousands of social media tools, not all of them can be classed as management tools. This post focuses on social media management tools that include these three key elements:
Offer an outstanding user experience Make it quick to post and schedule updates across multiple social networks Work with all major social networks (Twitter, Facebook, LinkedIn, and Instagram) Support scheduling and posting to multiple accounts at once Have unique special features that can benefit your social media team